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It’s often said that things that come in ‘threes’ are funnier, more satisfying, more effective, and/or more memorable, than other numbers of things. How might that help us make better ESG decisions then?
Strangely, this is not a piece about melting permafrost and the ever-present emissions risk of climate-wrecking methane. No, it’s about the existential matter of ESG.
What makes a context? Let me put it this way. I like talking about climate change because for me it’s a pretty big deal (frankly, it should be to every single one of us) but I know that not everyone else does.
Anyone who’s tasted Fever Tree Tonics knows they’re good. Very good. It’s a wonderful success story based on fresh thinking, a commitment to look at things differently and challenge the status-quo. Founders Tim Warrilow and Charles Rolls remind us that “if three quarters of your gin and tonic is the tonic, make sure you use the best.”
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