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In life, as in football, you won’t get far unless you know where the goalposts are. Trouble is, that includes your own.
It’s often said that things that come in ‘threes’ are funnier, more satisfying, more effective, and/or more memorable, than other numbers of things. How might that help us make better ESG decisions then?
Strangely, this is not a piece about melting permafrost and the ever-present emissions risk of climate-wrecking methane. No, it’s about the existential matter of ESG.
What makes a context? Let me put it this way. I like talking about climate change because for me it’s a pretty big deal (frankly, it should be to every single one of us) but I know that not everyone else does.
Anyone who’s tasted Fever Tree Tonics knows they’re good. Very good. It’s a wonderful success story based on fresh thinking, a commitment to look at things differently and challenge the status-quo. Founders Tim Warrilow and Charles Rolls remind us that “if three quarters of your gin and tonic is the tonic, make sure you use the best.”
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